Social Media Strategy for Hardscapers w/ Vanessa Angell

How often do you speak with your team throughout the course of a project?
Sure, at the beginning of the day, everyone is on the same page…
But if you’re not checking in, gradually the plans can start to drift apart.

Why design a six-figure hardscape with all the bells and whistles?
It allows you to show what is possible — both for your customers and the industry.
And once you see it in all its glory, you can’t unsee it.

Two Different Ways to Leverage Social Media
“There’s two different ways that you can exist on the internet, I would say, if we’re just speaking specifically to Instagram, or Facebook, you can either just post occasionally and have it just be like a running portfolio posted a couple before and after pictures, people love to see that, time lapse is a huge thing for us. So prop up a GoPro, run a time lapse video post that, or you can go really heavily into it, where you spend a lot of time with branding, you become the face of your brand, you put your face on the internet, that’s my, that’s my big role, put your face on the internet, let people get to know you and be excited to hire you. And really go gung ho into a strategy where you are consistently posting every day. You’re posting to reels, you’re posting to shorts, on YouTube or on Facebook. You put a lot of time and effort into it and really get people to know you. But if you don’t have that time, or you don’t want to do that you can just exist as a running portfolio.” – Catherine