How to get better at hiring the right people for your company.

Quadrupling your crews is something that most of us only dream about.

It all started with a pivot from traditional maintenance installation to paver restoration.

They made a checklist with all the services they offered.

Year by year, they eliminated the least profitable until only these were left:

> The most profitable
> The easiest to manage
> The easiest to train
> The least equipment, overhead, deliveries, etc.
> The most fun

“Hey, why don’t we just try making it really simple?”


That is the business plan of ET Leger, Founder and Business Owner of Paysagiste Leger Landscapes, now one of the largest hardscape restoration businesses in Canada.

He said he’s in the people industry — and he also does landscaping.

ET is the unofficial “Chief Culture Engineer.” 

His social strategy is to promote company culture, core values, and hiring and retaining employees.

Finding employees. Not customers.

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Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website.  Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.  

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at or send us a DM on Instagram @hardscaper_ 

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How to Build a Company That People WANT to Join

In his return to the Hardscape Growth show, Matt Hiner, Owner at Hiner Outdoor Living, takes us deeper into how he’s continuing to build a strong company culture by sharing his vision of a “Destination Company.”

We explore the roles of culture, leadership, environment, training, and brand in building a company that people love to work for. Matt also shares his game-changing approach to HR and what impact it has had on Hiner Outdoors.