How to Turn Social Media into a Sales Tool for Your Contracting Business
In this episode of the Hardscape Growth Podcast, host Alex Cadieux sits down with Tony Felgueiras, Director of Media at Leanscaper, to unpack how contractors can build a stronger brand through intentional content. They explore the importance of defining your ideal customer, creating emotion-driven marketing, and implementing a clear strategy to attract high-value clients. Tony emphasizes the power of testimonials, behind-the-scenes content, and documenting over “creating,” all while offering practical ways to scale content production with just a phone and some structure.
Key Takeaways:
- Define your ideal client first
- Focus on emotion-driven content
- Document, don’t overproduce
- Use testimonials strategically
- Build a repeatable content process
The episode is packed with tactical advice to help contractors elevate their brand, attract better clients and employees, and grow more profitably.
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