Level Up
Webinar Series
Learn from the Pros.
Build Like the Best.
Discover, Learn & Grow
Join Alex Cadieux, Techo-Bloc’s Director of B2B Marketing, as he teams up with industry experts for three dynamic webinars designed to fuel your success. Dive into innovative solutions, expert strategies, and actionable insights to take your contracting business to the next level. From heated pavement systems to drainage mastery and unlocking profitability through smart budgeting, each session offers live Q&A, expert advice, and recordings for future access. Don’t miss this opportunity to sharpen your skills, grow your business, and stay ahead of the competition. Register now to secure your spot!
Sell Smarter in 2026
How Contractors Win When the Market Feels Tight
Presented by Mark Bradley from
Date & Time:
January 7, 2026 | 1:30 PM – 2:30 PM EST
Many contractors blame the economy, competitors, or “slow seasons” for stalled revenue, but the real opportunity lies in improving how you market, sell, and communicate your value. This focused 1-hour session breaks down the practical sales habits and decision-making shifts that help contractors win more work even when the market feels tight.
You’ll Learn How To
- Identify your ideal customer and understand what they truly value in outdoor living projects.
- Ask smarter questions that uncover priorities, objections, and buying triggers.
- Use power statements to clearly explain what makes your company different from low-priced competitors.
- Present outdoor living as a luxury investment and avoid "selling from your own wallet.
- Build simple, repeatable sales steps that help you close more work with less effort.
This session will show you how to take control of your sales results, present your value with confidence, and grow revenue by improving the parts of the business you can actually influence.
The Hardscape Profit Formula
How Local Roots Eliminated Job Overruns and Doubled Crew Output
Presented by Patrick Murray & Kenneth Deemer from Local Roots
Date & Time:
February 4, 2026 | 12:00 PM – 1:00 PM EST
Hardscape jobs are getting tougher and margins are thinner, but some contractors are still running smooth, predictable, profitable projects. In this 1-hour session, Local Roots founders Patrick Murray and Kenneth Deemer break down the real systems and job-setup practices that helped them eliminate overruns and scale their crew performance.
You’ll Learn How To
- Spot the three hidden causes of overruns and lost profit.
- Set up jobs so crews can work without guessing.
- Use simple daily and weekly habits to keep projects on track.
- Build a crew that takes ownership, even with limited labor.
- Apply proven checklists and workflows that protect margins.
If you want fewer surprises, smoother builds, and stronger profits, this session shows the systems that make it possible.
Lighting That Sells
How to Elevate Your Projects & Win More Clients
Presented by Paul Grabowski from
Date & Time:
February 18, 2026 | 12:00 PM – 1:00 PM EST
Outdoor lighting is one of the easiest ways to enhance a project, increase client satisfaction, and add profitable revenue to your jobs. Yet many contractors underuse it or feel unsure where to start. This focused 1-hour session gives you the practical knowledge to make lighting a natural part of your service offering.
You’ll Learn How To
- Spot opportunities where lighting instantly improves a space.
- Understand how low-voltage systems work and how to use them effectively.
- Build simple, clean lighting designs clients will love.
- Pitch lighting packages with confidence and clarity.
- Add lighting to your workflow in a way that is profitable and easy to deliver.
This session will help you see lighting not as an add-on, but as a powerful tool to elevate your work and grow your business.
The Turf Playbook
Smarter Ways To Choose, Sell, & Install Artificial Grass
Presented by Theresa Minutillo from
Date & Time:
March 11, 2026 | 12:00 PM – 1:00 PM EST
Many contractors are overlooking a real growth opportunity. Artificial grass is profitable, in demand, and easier to deliver than most people think. This high-impact session breaks down how to evaluate quality, avoid costly mistakes, and confidently recommend the right product for every client.
You’ll Learn How To
- Quickly compare turf quality using simple, effective tests.
- Choose the best grass for each project type, from rooftops to pet areas to busy walkways.
- Avoid the most common installation errors that lead to callbacks.
- Know when added materials improve safety and long-term performance.
- Cut waste and estimate accurately by working smarter with turf widths and sizing.
Turf is a ready-made revenue stream, and this session will show you exactly how straightforward and profitable it can be to add it to your services.
Discover More On-Demand Webinars
This session will show you how to take control of your sales results, present your value with confidence, and grow revenue by improving the parts of the business you can actually influence.
Join Alex Cadieux and Eric Aguib from Snowmelting.ca for an exclusive webinar, where industry experts with over a decade of experience and 60,000+ square feet of installed snow-melting systems.
Join Alex Cadieux and Weston Zimmerman of SynkedUp for a hands-on webinar designed to help contractors gain control over their finances and make data-driven decisions.
Join Alex Cadieux and Stephen Lisk of Lisk Landscape Innovations as they demystify the process of drainage assessment and stormwater management.
This session will show you how to take control of your sales results, present your value with confidence, and grow revenue by improving the parts of the business you can actually influence.
Join Alex Cadieux and Eric Aguib from Snowmelting.ca for an exclusive webinar, where industry experts with over a decade of experience and 60,000+ square feet of installed snow-melting systems.
Join Alex Cadieux and Weston Zimmerman of SynkedUp for a hands-on webinar designed to help contractors gain control over their finances and make data-driven decisions.
Join Alex Cadieux and Stephen Lisk of Lisk Landscape Innovations as they demystify the process of drainage assessment and stormwater management.