Episode 4: Selling Value and Customer Service
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In this episode, we’re joined by Cesar Vargas, of C. Vargas Stoneworks, to breakdown his approach to sales and creating the ultimate customer experience.
We discuss the 6 steps of the sales cycle:
- Prequalify
- Qualify
- Rapport
- Educate and Inform
- Help Them Buy
- Follow Up
We then dive into the careful crafting of a customer experience that has taken Cesar’s average project value to $100,000, with many projects eclipsing the $200,000 mark.
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Selling Value and Customer Experience