How To Leverage Content That Serves Your Brand

Social media can be crucial for lead gathering—if you use it right. From time-lapse videos to before and after pictures, it all comes down to what brand you’re trying to build.

I invited Sean Collinsgru and Catherine Lippincott from Premier Outdoor Living, to give their take on social media strategies, narrowing down ideal clientele, and using content to grow their reach. 

In this episode, we discuss:

  • the type of content that works best
  • how to create it
  • how much time they invest on content vs how much someone just getting started should invest
  • how their strategy impacts their ability to hire

We launch new episodes every Tuesday, so be sure to sign up to (link in bio) to be the first to get notified! 📲 

Find this interview and many more by subscribing to Hardscape Growth on Spotify, on Apple Podcasts, or on our website.  Listening on a desktop & can’t see the links? Just search for Hardscape Growth in your favorite podcast player.  

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at or send us a DM on Instagram @hardscaper_ 

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We explore the roles of culture, leadership, environment, training, and brand in building a company that people love to work for. Matt also shares his game-changing approach to HR and what impact it has had on Hiner Outdoors.