Culture Comes First: Strategies to Take Leadership to the Next Level w/ Alex Cadieux

Strong leadership within a company can never be overstated. Not only does it help shape performance and results, a leader influences one of the most important aspects of a company: culture.

Without a thriving culture, the company won’t retain all-star employees and they won’t be able to take the company to the next level.   

Alex Cadieux, from Techo-Bloc, discusses leadership and culture while referencing two standout episodes with Jordan Daneker, from Evolve Design Build, and Matt Hiner, from Hiner Outdoors.

What was talked about: 

  • Reflection on Jordan Daneker’s Excerpt and Building the Right Team 
  • Reflection on Matt Hiner’s Excerpt and The 12 Core Values of Company Success 

Check out the resources below for more information:

  • Start with Why: How Great Leaders Inspire Everyone to Take Action By Simon Sinek 
  • The Amazon Management System: The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders By Ram Charan and Julia Yang 

To hear more interviews like this one, subscribe to Hardscape Growth on Apple Podcasts, Spotify, or your preferred podcast platform.  

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at or send us a DM on Instagram @hardscaper_ 

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