Coexist with Competition: Why the Key to Winning is in Knowing Who You Are w/ Adam Santo

Ten years ago, hardscaping was a tough industry to get into.

But now anyone who has a knowledge of the trade and a passion for the work can perform in the industry.

On this episode of Hardscape Growth, I talk with Adam Santo, Owner of Lilley LLC, about coexisting with your competition, differentiating through personalized service, and doing what you love.

We also talked about:

  • What led him to start his business at 23
  • How design is a differentiator for his business
  • Tackling fear and knowing your worth
  • How to determine pricing
  • His favorite hardscaping tools


Listen on your favorite app


YouTube Video

Coming soon!

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