Coexist with Competition: Why the Key to Winning is in Knowing Who You Are w/ Adam Santo

Word of mouth marketing sucks. That doesn’t mean that you should stop telling your friends about companies that you know and love, but it does mean that the business isn’t in charge of the narrative.

It can be too easy to write off landscaping and hardscaping as just a “service.” Something where a crew comes in, digs some holes, plants some bushes and lays some stones, and then leaves. But the outdoor space isn’t what it used to be.

Welcome to the first ever episode of Hardscape Growth. If you’re looking for a podcast dedicated to the people that make the hardscape industry great, this is the show for you!

On this episode of Hardscape Growth, I talk with Matt Daly, Outdoor Living Design Consultant at Water & Earth Landscape Design, about how he found his niche in landscape design, and how he’s been able to partner with contractors to grow his design-only company.

When your people understand, believe, and support that, your company will only see greater success. Building an environment that empowers and encourages your people to do their best work…that’s where the magic happens.