Ten years ago, hardscaping was a tough industry to get into.
But now anyone who has a knowledge of the trade and a passion for the work can perform in the industry.
On this episode of Hardscape Growth, I talk with Adam Santo, Owner of Lilley LLC, about coexisting with your competition, differentiating through personalized service, and doing what you love.
We also talked about:
- What led him to start his business at 23
- How design is a differentiator for his business
- Tackling fear and knowing your worth
- How to determine pricing
- His favorite hardscaping tools
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